Verde was created by Lena Ito, a former medical practitioner who left clinical work to study architecture and environmental design in Kyoto.
After years in sterile hospitals, she became obsessed with how built environments affect the human nervous system — and how most homes are unintentionally overstimulating.
“I started noticing it everywhere,” she says. “Light that agitates. Rooms that never settle. I wanted to create something that could calm the body — without needing a prescription.”
She spent years studying how built spaces affect the human nervous system.
But here’s how Verde actually made it into the world:
It was discovered by the curation team at Hausgem, a collective that searches globally for emotionally intelligent, small-batch pieces that most people never find.
"So much of what we see in home decor today feels mass-produced, disconnected — like it’s trying too hard,” one Hausgem curator shared.
When we saw Lena’s work, we knew immediately — this wasn’t decor. This was a feeling.”
Hausgem partnered directly with Lena to bring Verde to their community — without changing a thing. No design dilution. No compromise.
Just intentional beauty, discovered the way it was meant to be.
